COMCO Mundo continues to make waves in Southeast Asia and the Middle East and Africa

 

COMCO Mundo League of Enterprises (COMCO Mundo) is concluding the year 2022 with key milestones as it continues to make waves in the Southeast Asia and the Middle East and Africa markets. COMCO Mundo, which recently unveiled its newest global headquarters in the Philippines’ Makati Central Business District, is the parent and umbrella organization that houses trailblazing enterprises and ventures such as COMCO Southeast Asia (SEA), COMCO Middle East & Africa (MEA), SEA Wave Pop Culture Studio, Citizen COMCO Advocacy Program, COMCO Alumni Society, and TARO Digital AOX. With affiliate network presence in Indonesia, Malaysia, Singapore, and Thailand, COMCO Southeast Asia continues its thrust of meaningful storytelling as it bagged various industry recognitions garnering a total of 140 awards from prestigious local, regional, and international award-giving bodies since its inception in 2016. 

The most recent wins and citations were from Marketing Interactive Asia’s PR Awards Asia-Pacific, PRCA APAC Awards, Campaign Asia Pacific’s PR Awards Asia, CIPR Global Excellence Awards, The Gold Standard Awards, Asia-Pacific Tambuli Awards, Stevie Awards, and IABC (International Association of Business Communicators) Quill Awards. The Agency also continued to strengthen its client portfolio for its 6th year, winning major accounts such as APL GO, ASEANA City, AXA, European Union, Frit-Oh, Kone, Lalamove, MR. DIY, PHILUSA Corporation together with its wide range of brands (Rhea Generics, Cleene Alcohol, and Cotton, Cleene Clio, Babyflo Baby Care, and Love My Honey), Phinma Education, Remy Martin, Skechers, and Uratex; and renewing clients Eastern Communications, Lamoiyan Corporation, Jobstreet, LENOVO, Sunlife Asia Service Center, Takeda, Teleperformance, World Vision, and WWF. From 2021 to 2022, COMCO SEA grew its team by 61% and has a retention of 62%. Of its homegrown talents who started as apprentices and associates, 44% have been promoted to supervisory and management positions. In the MEA region, COMCO Middle East & Africa continues to reap success on its first year handling notable brands from various industries including Belcanto and Eden at Dubai Opera, Central Park Towers, Electric Pawn Shop, Global Educational Supplies & Solutions 2022, Hyde Hotel’s Katsuya and Hudson Tavern, Nolte Küchen, Holiday Inn Science Park, Issei at Radisson Damac Hills, Last Seen Live, Maison D’Vie, The Vault Real Estate, Tres Marias Coffee and Yas Plaza Hotels. The game-changing agency is also responsible for Empire Movies’ hottest premiers for the year including Bullet Train, Brahmastra, The Woman King, Lyle Lyle Crocodile, and Where the Crawdads Sing. It was also declared as the official PR agency of the Middle East Film and Comic Con 2023 and Najah Abu Dhabi and Dubai 2022.

In addition, COMCO MEA, together with COMCO SEA, recently conducted property roadshows for Philippine property firm RLC Residences in Dubai and Abu Dhabi as among the group’s first of many synergy initiatives. The teams will continue to showcase its strength in cross-regional PR through its new client, EZRA COUTURE, a trailblazing UAE-based fashion house that has dressed royals and celebrities like Beyonce, Lady Gaga, Shakira, Nicole Scherzinger, Paris Hilton, Sonam Kapoor, Pia Wurtzbach and Heart Evangelista. 

COMCO Mundo Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder Mr. Ferdinand L. Bondoy bagged the Gold Award for the PR Champion of the Year (Agency) at the PR Awards 2022 in Asia Pacific of Marketing Interactive Asia. He was also recently elected to the Regional Board of PRCA APAC (Public Relations and Communications Association Asia-Pacific) based in Singapore, the only Filipino to be elected in the position. He was also appointed anew to be part of the London-based CIPR’s (Chartered Institute of Public Relations) International Committee and the Lead for Online Events, representing not only the Philippines but also Southeast Asia and the rest of Asia-Pacific. In the Philippines, Mr. Bondoy is also a Board Trustee of the International Association of Business Communicators (IABC) Philippines serving as Corporate Secretary and Chair of Digital and Public Relations Committee and Youth and Student Programs. Meanwhile, Camp COMCO Mentorship Program, the groundbreaking and proprietary talent incubation initiative, industry linkage course, and apprenticeship platform of COMCO, is also opening its 19 th Cycle in the last quarter of the year. For over 6 years, Camp COMCO has already produced 100 graduates from 18 cycles and received multiple recognition for its contribution to the industry. 

As part of its thanksgiving to all of its partners and supporters, COMCO Mundo also successfully conducted the early "Holiday Movie Night with COMCOmigos” attended by more than 250 media, bloggers, clients, industry colleagues, Camp COMCO Mentorship Program alumni, and COMCO Mundo League staff. The activity was supported by APLGO, Eastern Communications, Jobstreet, LENOVO, Mediplast, MR.DIY, Philusa Corporation (Albatross, Cleene, and Mediplast), Starkaffea, and Teleperformance. COMCO also successfully held the virtual "Game Night with COMCOmigos”, another Christmas Thanksgiving Event this time with media, bloggers, content creators, and online communities from the provinces across the Philippines.

“Amid threats and challenges to businesses, we in COMCO Mundo League continue to thrive as we are driven by our goal to share stories that connect, ideas that transform, and campaigns that make a difference through our unique brand of Meaningful Storytelling. The year 2022 is the time where we cultivated the seeds of our 10-year master plan and we are looking forward to a more exciting new year as we continuously unfold the next phase of our ventures. Thank you so much to our COMCOmigos, our friends in our various publics for their unwavering support to COMCO all these years,” said Mr. Ferdinand L. Bondoy.

To know more about COMCO Mundo, visit comcomundo.com. Follow them on social media: facebook.com/comcomundo on Facebook, linkedin.com/company/comcomundo, and @comco_mundo on Instagram.

When developing tech leaders, a global perspective is key

Shopee cultivates tech talent with overseas training and exposure

MANILA, APRIL 6, 2022  - Over the last decade, technology has radically changed the way businesses all over the world look and operate.  Accompanying this meteoric change among businesses, is the need for different leadership traits. 

According to Forbes, key traits that future leaders will need to possess include the ability to embrace technology and employ a global citizen mindset. This mindset includes celebrating diversity and understanding new cultures in order to gain knowledge on how to enter and succeed in new global markets. On the other hand, embracing technology will allow leaders to improve efficiency in the organization.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to instill these fundamental traits into young, tech-driven talent through the Global Leaders Program. This year marks its fourth iteration as it continues to mold tech leaders of tomorrow. 

The Global Leaders Program is a 2-year graduate program consisting of four 6-month local and overseas rotations open to final-year students and young professionals with up to two years of working experience. Participants can expect to receive mentorship from senior management, a rigorous training curriculum under the various Shopee departments, and the opportunity to work on highly impactful projects. And one of the key experiences of the Global Leaders Program is the opportunity to work in different Shopee markets across the region and gain pivotal exposure to the tech industry. Throughout the overseas rotation, Shopee will provide mobility support to GLP Associates to ensure hassle-free overseas accommodations and seamless visa applications.

Karen Perez, Head of People at Shopee Philippines, said “At Shopee, we understand how crucial developing a global perspective is in pushing the Philippine tech industry forward. Through the overseas rotations of the Global Leaders Program, we believe that we can help broaden the horizons of young Filipino talent. We are deeply committed to delivering more opportunities to hone the skills of young Filipino professionals and support the growth of our local digital economy.”

Jan, a GLP associate currently completing her second overseas rotation in Thailand under the Marketing Department, has shared what influenced her decision to apply. “The promise of diverse rotation and regional exposure at such a young age attracted me to the Global Leaders Program. I believe the program brings in many unique opportunities that would allow me to launch my career and create immediate impact.” she said.

For Lance, another GLP associate that is also currently assigned to Thailand, the opportunity to gain regional exposure abroad has provided him with a better understanding of our local situation. He shared, “Being able to live and work in the same company, but in a different country immediately provides me with a new ‘perspective’. This is quite useful because it helps me notice the differences between Thailand and the Philippines in terms of the needs of our buyers and sellers, organizational structure, and working-style. These differences helped me strategize on how we can better tailor our solutions or ways of working to fit different local contexts.”

Koko, on the other hand, completed his overseas training in Singapore last August 2021. Being trained abroad gave him the opportunity to grow as both a professional and an individual. He said,  “I was able to experience different work functions, roles, industries, and even markets in the short span of two years. I also had the opportunity to take on a lot of responsibility early on in my career, which helped me build confidence in my own knowledge and skills.” 

Young Filipinos looking to challenge themselves and drive change in the tech industry are welcome to apply to Shopee’s Global Leaders Program here: https://careers.shopee.ph/GLP. The application period has been extended until April 30 2022. 

About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands, and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time. 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.